Commercial Refrigerator Implementation Case Study│’Ozawa Ramen × Karaage Kyoudai,’a ramen restaurant from Japan that focuses on ‘100% Nippon’

16/09/2022

Samurai Asia Editorial Department

Hoshizaki (Thailand) has earned the trust of various restaurants in Thailand with its sales of high-quality commercial refrigerators and prompt after-sales service. For this interview, we spoke with Mr. Boy, General Manager at the Megumi Group, which operates more than 50 "Ozawa Ramen x Karaage kyoudai" restaurants, as a case study of implementing Hoshizaki commercial refrigerators.

Ramen restaurant specializing in serving the original recipes from Japan

“Ozawa Ramen x Karaage Kyoudai” is a ramen and karaage specialty restaurant operated by the Megumi Group. The Megumi Group is committed to Japanese style in every detail of its menu, ingredients, and restaurant design.

▲ Mr. Nithiphat (Nickname: Boy), General Manager at Megumi Group

Ozawa Ramen is a "100% Nippon" ramen restaurant with its main branch in Nagoya and a recipe directly from the main branch. The restaurant's facilities and decorations are inspired by Japanese ramen restaurants.

“We are committed to being "100% Nippon". We commissioned a Japanese designer to design the restaurant, and the interior design is unified in a Japanese style. For kitchen equipment, we have chosen products made by Japanese manufacturers, including Hoshizaki refrigerators. We are confident in the taste of our ramen, which is based on the original recipe of the main branch in Japan. We are sure that customers who visit our restaurants will feel "100% Nippon”, says Mr. Boy.

Hoshizaki Undercounter refrigerators that combine high-precision temperature control and space-saving

The Megumi Group's installation of Hoshizaki products was triggered by the group's partnership with Maruzen (Thailand) (hereafter Maruzen).

“When we formed a partnership with Maruzen, we decided to outsource the layout of our restaurant to them. The kitchen was designed to match the size of Hoshizaki refrigerators, so it is very easy to use and we are satisfied with the performance. For example, the freshness of various toppings and sauces is very important, and precise temperature control is required. Hoshizaki's undercounter (horizontal) refrigerators maintain temperature even when the door is opened and closed frequently, making it easy to keep ingredients fresh. In addition, since the workspace can be secured above the refrigerator, the kitchen space can be used effectively. Thanks to this, we have been able to reduce the cost of purchasing cooking tables." (Mr. Boy)

▲ Maruzen (Thailand) imports and sells Maruzen products, which have the largest share of the kitchen equipment market in Japan.

Hoshizaki Thailand refrigeration

▲ Hoshizaki undercounter (horizontal) refrigerator

Features of the table (horizontal) refrigerators
・The upper part of the refrigerator can be used as a cooking space
・After cooking on the table, food can be stored directly in the refrigerated space below.
・Durable outside air temperature of 43℃
・Size can be selected according to the layout of the store
(Width: 1200 mm, 1500 mm, 1800 mm Depth: 600 mm, 750 mm)
・The temperature inside the refrigerator can be set from -6°C to +12°C.

▶ Freezer/refrigerator (horizontal type) click
▶ Freezer/refrigerator (vertical type) click

Hoshizaki Thailand refrigeration

▲ The table-type refrigerator used in the kitchen

Hoshizaki Thailand refrigeration

▲Inside the kitchen of Ozawa Ramen

Space-saving Hoshizaki refrigerator Quick after-sales service appreciated

"We used to use a refrigerator from another manufacturer, but we were dissatisfied with the slow service response. In contrast, Hoshizaki's after-sales service is quick, and when problems arise, they are resolved immediately. Our restaurant operates on the premises of a gas station, so kitchen space is limited. Hoshizaki refrigerators allow us to make effective use of the space, which is very helpful . Currently, we have Hoshizaki refrigerators in all 50 of our restaurants in Thailand. If the number of stores increases in the future, we plan to install Hoshizaki refrigerators." (Mr. Boy)

Interview cooperation: Ozawa Ramen x Karaage kyoudai, PTT Rama II Road, Soi Tha Kham Branch

A restaurant chain that has succeeded in expanding the number of stores even during the corona pandemic by combining a store with a gas station. Taking advantage of its location, the restaurant is designed to be easy to enter and quick to serve. Both in-store dining and take-out services are available. Currently, the company operates 50 stores in Thailand, and plans to expand to 72 stores in the future.

If you are looking for Hoshizaki commercial refrigerators, ice makers, dishwashers, draft beer dispensers, etc. in Thailand, please contact us using the contact form below

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