【Introduction case】The refrigerator of Hoshizaki Thailand is expensive? I asked the person who actually purchased the fridge.

22/11/2018

Samurai Editorial Department

HOSHIZAKI

This time I interviewed Mr. Takamoto of Bangkok Tsurukame in Thonglo and Mr. Hirohata, MD of Hoshizaki Thailand as an introduction case of commercial refrigerator of Hoshizaki.

■First of all, how did you know Hoshizaki?

Mr. Takamoto：I think I knew Hoshizaki in free newspaper when I opened Bangkok Tsurukame. At that time I was thinking to buy refrigerator and freezer to open a shop and I was considering to buy the ones of local brand.
But the head chef who has 20 years’ experience as a chef in Japan recommended “Hoshizaki is Lexus in refrigerator industry, so I tried to ask Hoshizaki for a quotation.

■But if the fridge is Japanese and Hoshizaki brand, I think the price will be very high compared with local one.

Mr. Takamoto：Yes, I thought so first. But I received the actual quotation, and the price difference from local maker is smaller than I imagined. If so, I thought it’s better to use good one and I introduced the refrigerator of Hoshizaki.

Mr. Hirohata：There is a product called “A1-Fit”(A-Fit made in China), which reduced costs by designing in Japan and producing in India and China. This time Mr. Takamoto bought this A1-Fit.

A1-FIT has a special specification to be able to use in the hot area like South East Asia, India and Middle East and it has a capacity to keep temperature showing in catalog accurately, even though the temperature around refrigerator is 43 degree. 43 degree means it has reached the temperature of “Class T” which is world highest standard. Japanese industrial standard is 30 degree. (Japanese Hoshizaki is set as 35 degree)

■Even though the product price is low, the performance meets the world top standard. That’s great!

Mr. Hirohata：In Hoshizaki, we bought the refrigerators of Thai local maker and Japanese maker produced in Thailand and test the performance. But there are many refrigerators which did not reach the temperature showing in catalog or took very long time to reach the temperature.

■What do you think after you actually used Hoshizaki refrigerator?

Mr. Takamoto：One day, Thai chef said to me “Hoshizaki refrigerator can keep food for 4 or 5 days, which normally can keep only for 2 or 3 days. Especially it is suitable for fresh food bought from Tuskiji. Far from being spoiled, I feel rich taste and texture on the 3rd day”.

Especially Bangkok Tsurukame is using sardines which are spoiled easily, so it is a big advantage in finance to be able to keep for a long time.

■I understand that it is important to purchase with maximum freshness and preserve in the best way to eat fresh raw sardine in Thailand.

Mr. Hirohata：As a special feature of Hoshizaki products, 2 things are listed as below.

➀ Keep the specified temperature under the circumstances of high temperature (Meet world top standard)
➁ Keep the setting temperature by holding the difference to the minimum. (±1℃)

This will have a big influence on food freshness and preservation period. Ice cream is a good example. It is ice cream but sometimes there is an ice cream with crunchy texture. That is because of defrosting freezer.

■Defrosting?

Mr. Hirohata：Just like the name, defrosting is to melt the frost by increasing the temperature in freezer (cooler) and it was normally done once 6 hours. For the freezer with low performance, ice will melt once because the temperature inside freezer will reach the plus when defrosting. After that the temperature inside freezer goes down and it gets hard again, so the moisture will be on the surface and become crunchy texture.

■I see. I was wondering for a long time, but I got it.

Mr. Hirohata：Yes. Hoshizaki freezer A1-Fit has no defect like that because it can keep -15 degree while defrosting.

■It might be a good idea to put ice cream in freezer and check performance. Thank you for sharing your good story.

I will interview about after-sales service and customizing next time!

profile
Hoshizaki（Thailand）Mr. Hirohata
In 1993 he joined Hoshizaki. Since 2008, he has been engaged in supporting customers who are entering overseas and Asia as customers demand. Since 2011, he has worked as a manager in Taiwan for five years. After that, since February 2017 Hoshizaki became the MD of Thailand

Bangkok Tsurukame Mr. Takamoto
He is engaged in office agency business of Japanese companies. After that, dismissed and opened a dream restaurant with a wish. I am the first tie in Thailand to run the main izakaya sardine dish "Mamiya Tsurugame". We offer nearly 20 different sardine menus with sticking sake and shochu.

Inquiry Form

Please feel free to contact us from the form as below.

We accept by phone and email.

Name Required

Company Name

Phone number

Email Required

Message Required

KOA-SHA (THAILAND) (hereinafter referred to as the "Company" or "We"), in the variety of services provided by the Company (hereinafter referred to as the "Services"), established the following privacy policy (hereinafter referred to as the "Policy").

Definition of Personal Information: The term "Personal Information" as used in this Policy, means information about a living individual which can identify the specific individual, including name, date of birth, and other descriptions (including other information that can be easily matched to identify a specific individual).

Acquisition of Personal Information: We acquire personal information by legally fair means.

Use of Personal Information

The Company shall use personal information for the purpose of business as necessary within the scope of the following.

To deliver optimized information to the individual user of the Service.
To help improve the quality of the Service by statistical analysis.
In response to inquiry in regard to the Service.
To conduct questionnaires regarding the Service.
To send information regarding campaigns and new products by the Company.
Other purposes associated with the abovementioned purposes of use.

About cookies: The Company makes use of cookies on the Service website. In addition, cookies may be used in a portion of the advertising system. A cookie is a small amount of data regarding usage history that is sent to your browser from a website’s server and is stored on the user’s hard drive. If the user prefers the Company not to make use of cookies, the user can set their browser to reject cookies. However, if the cookies are rejected, there is a possibility that the use of the Service on the website will be affected.

Provision of Information to Third Parties

The Company will not provide personal information to any third party without obtaining prior consent by the individual concerned, except as required by applicable laws and regulations.

In addition, the Company may access personal information and disclose it to third parties in the following cases.

Under Prior Consent of the Individual User Concerned
When the disclosure of personal information is required by law or judicial court, judicial orders, decisions and instructions based on laws and regulations of government agencies.
When reasonable measures are necessary to defend the rights or property of the Company.
When the disclosure of personal information is necessary to protect the lives, bodies or property of the Company, user(s), or public, and it is difficult to obtain the individual’s consent at the time.
When cooperation is necessary with a national or local government organization, or a business operator entrusted by such an organization in executing affairs under laws and regulations, and in which obtaining the consent of the user(s) is likely to impede the execution of the affairs.
In statistical data in which the disclosure or provision does not identify the user’s identity.

Management of Personal Information

The Company will maintain the accuracy of personal information and manage it safely.
The Company will take appropriate security measures to prevent the loss, destruction, tampering or leakage of personal information.
The Company will take precautionary measures against the loss, destruction, tampering, and leakage of personal information through appropriate system maintenance of the operating system and education of employees.

Request for Notification, Disclosure, Correction, Suspension of Use of Personal Information

In the case the Company receives request from the individual user regarding the disclosure, correction, addition, deletion, suspension of use, or erasure of personal information, stoppage of use by a third party or notification of use, after confirmation that the requester is the individual user, the Company will respond without delay in accordance with the Personal Data Protection Act.

Note that in the case that the request does not meet the requirements stipulated by the Personal Data Protection Act, or the reason to reject such request is permitted by the Personal Data Protection Act or other laws and regulations, the request may not be fulfilled.

In addition, there is no payment required or fees associated with the request for disclosure by the individual user. However, the cost of communication from the individual user to the Company, transportation expenses, and expenses associated with the preparation of materials for the purposes of individual identification will be the responsibility of the individual user.

Revision of Privacy Policy: The Company will review the operational status of the handling of personal information and make efforts for continuous improvement, and may change the Policy as necessary. After such changes to the Policy, the Policy will be published on the Company’s website.